Creation of franchising co-operation network in Latvia-Lithuania-Belarus cross-border region
Short title: F.A.R. Network
PRIORITY 1: PROMOTING SUSTAINABLE ECONOMIC AND SOCIAL DEVELOPMENT Measure 1.1: Promotion of socio-economic development and encouragement of business and entrepreneurship Beneficiary: Lithuanian Business Employers' Confederation (Vilnius, Lithuania) Partners: University of Latvia (Riga, Latvia), Republican Confederation of Entrepreneurship (Minsk, Belarus)
PROBLEM: a common problem of Latvia-Lithuania-Belarus cross-border regions is a lack of information available for foreign franchisors on regions' economic attractiveness for the development of franchise, low level of franchise knowledge among local potential franchisees and lack of inter-organisational network uniting regional business NGOs that would take joint actions to solve these problems collectively. OBJECTIVES: to establish a sustainable network of organisations co-operating in the field of development of franchising in Latvia-Lithuania-Belarus cross-border region thus facilitating faster economic growth and business co-operation between the 3 countries. RESULTS&OUTPUTS: The project partners conducted a wide franchising promotion campaign, aimed at creation of possibilities to apply the franchising as a business model and expand the franchising network for regional economic development. The “Strategy for establishment and development of inter-organisational cooperation network for promotion of franchising”, a unified “Franchise Operation Manual” and a “Guide on Franchising” were developed. 5 specialized trainings for over 100 participants and 3 networking events were organised. International franchising conferences and exhibitions were held in Vilnius, Riga and Minsk. The academic study course in franchising for universities was developed. The "Franchise Attractiveness of a Region" strategy was published.
Project number: | LLB-2-168 | Grant Contract number: | 1S-532 | Total budget: | 430 650 € | EU contribution: | 387 585 € | Implementation period: | 12 months (12.2013-12.2014) | Contact: | Vaidotas Levickis Algirdo str. 31, LT-03219, Vilnius, Lithuania +370 5 249 6448; vaidas@lvdk.eu |
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