Creation of franchising co-operation network in Latvia-Lithuania-Belarus cross-border region
Short title: F.A.R. Network
PRIORITY 1: PROMOTING SUSTAINABLE ECONOMIC AND SOCIAL DEVELOPMENT
Measure 1.1: Promotion of socio-economic development and encouragement of business and entrepreneurship
Beneficiary: Lithuanian Business Employers' Confederation (Vilnius, Lithuania)
Partners: University of Latvia (Riga, Latvia), Republican Confederation of Entrepreneurship (Minsk, Belarus)
PROBLEM: a common problem of Latvia-Lithuania-Belarus cross-border regions is a lack of information available for foreign franchisors on regions' economic attractiveness for the development of franchise, low level of franchise knowledge among local potential franchisees and lack of inter-organisational network uniting regional business NGOs that would take joint actions to solve these problems collectively.
OBJECTIVES: to establish a sustainable network of organisations co-operating in the field of development of franchising in Latvia-Lithuania-Belarus cross-border region thus facilitating faster economic growth and business co-operation between the 3 countries.
The project partners conducted a wide franchising promotion campaign, aimed at creation of possibilities to apply the franchising as a business model and expand the franchising network for regional economic development. The “Strategy for establishment and development of inter-organisational cooperation network for promotion of franchising”, a unified “Franchise Operation Manual” and a “Guide on Franchising” were developed.
5 specialized trainings for over 100 participants and 3 networking events were organised. International franchising conferences and exhibitions were held in Vilnius, Riga and Minsk.
The academic study course in franchising for universities was developed. The "Franchise Attractiveness of a Region" strategy was published.
|Grant Contract number:||1S-532|
|Total budget:||430 650 €|
|EU contribution:||387 585 €|
|Implementation period:||12 months (12.2013-12.2014)|
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