PRIORITY 1: PROMOTING SUSTAINABLE ECONOMIC AND SOCIAL DEVELOPMENT
Measure 1.4: Preservation and promotion of cultural and historical heritage, promotion of cross border tourism
Beneficiary: Latgale Planning Region (Daugavpils, Latvia)
Partners: Latgale Region Development Agency (Daugavpils, Latvia); Polotsk District Executive Committee (Polotsk, Belarus); Local Lore Museum of Utena (Utena, Lithuania)
PROBLEM: The Latvian, Lithuanian and Belarusian cross-border territory has a lot of treasures that could attract tourists. However, in the meantime only a part of them are used for tourism purposes, mainly nature resources and countryside attractions. The riches that could be added to the lists of tourist “places of interest” are the museums of the cross-border region. However, most of the museums are outdated. They lack modern technologies, technical equipment for documentation and other day to day work, and simple renovation. The museums also lack the skills and knowledge in field of creative thinking, marketing, IT, etc. The partners from 3 countries join their forces in helping the museums entrench in tourist routes.
OBJECTIVES: The objective of the project is to promote cultural heritage in cross-border area of Latvia, Lithuania and Belarus. To enhance the competences of the museum staff, develop a common tourism product of museums and improve the basic infrastructure and museum expositions, as well as to develop and implement the marketing activities.
RESULTS&OUTPUTS: The project fostered the cooperation of museums of Latvia, Lithuania and Belarus.
Over 50 persons working in museums were trained on the subjects of creative thinking, composition of expositions, rules of visual communication, basic rules of economic activities, information and communication technologies, marketing of tourism products, and training of tour guides.
The expositions and basic infrastructure of 19 museums in the 3 countries were improved. 3D virtual mobile applications were created for objects of cultural heritage. The partners from 3 countries joined their forces in creating a new common tourism route, joining the museums of the regions.
3 spectacular historical and culture events were organised by partners.
|Grant Contract number:||1S-133|
|Total budget:||1 428 494,77 €|
|EU contribution:||1 285 645,27 €|
|Implementation period:||22 months (02.2013-12.2014)|
Saules street 15, Daugavpils LV-5401, Latvia
+37129193915; firstname.lastname@example.org; www.latgale.lv